"The Marketing Wok" is now "The Marketing Buddies"

I am doing some changes in the concept of the blog.
Idea is to be able to give more free advice to concrete marketing problems to make the blog more interesting! More info in the coming days!!

Marketing to the 99%

With the social unrest we are seeing all over Europe and the US, it seems to me that new consumer needs are arising. It’s not so much about physical needs anymore, but about intangible social needs corporations will need to address in the future.

The power of SEO

Against common believes, SEO seems to be the number 1 source for leads, for both both B2C and B2B markets, beating out paid search marketing and social media marketing, according to the latest 2011 State of the Marketing Report, a survey to online marketers.

Foster the right entrepreneurship!

A clear message came though the various meetings from the newly appointed  CEO along his Road-show:  “We are all entrepreneurs!”. And reactions were always similar. First silent, then a comforting soft murmuring. People seemed to agree.

What is to come on brand personalization?

I found an article this morning about noodle brands in Japan picturing the faces of restaurant chefs on their packagings. An interesting revelation!

It seems that the brands have choosen not to use their brand names anymore and use instead the many different brands of small neighborhood restaurants and their chefs! And i am not talking about a group of celebrity chefs appearing on a TV program, it is really thousands of local chefs!!

10 survival tips for Entrepreneurs

I wrote this post completely out-of-the-blue this morning, it came like an inspiration.

These 10 tips reflect my gut-feeling about the success factors for any entrepreneurial venture.

- INTUITION: Follow your instinct. That means your instinct, not that of your friends or your father. Believe in yourself.

The machine revolution

Long are the times when a mixer and a toaster were the only gadgets in our kitchens! Then came the coffee machine, the steamer, the microwave, even the bread machine and many others.